Hang TightScaling
Hang TightScaling
Conceptualised and led a 360° VR experience placing employees and visitors inside Finnish forests, across thirteen regional offices worldwide.
Stora Enso — Virtual forestry in360°
Stora Enso — Virtual forestry in360°
SECTOR
Forestry · Industrial Sustainability
CLIENT
STORA ENSO
ROLE
Creative Lead · Interactive Designer
LOCATION
Helsinki, Finland
SECTOR
Forestry · Industrial Sustainability
Forestry · Industrial Sustainability
CLIENT
STORA ENSO
STORA ENSO
LOCATION
Helsinki, Finland
Helsinki, Finland
CONTEXT
Stora Enso wanted to show the sustainability of Finnish forests to employees and visitors across thirteen regional offices worldwide — an experience that dropped people into the forest while carrying real information.
Stora Enso wanted to show the sustainability of Finnish forests to employees and visitors across thirteen regional offices worldwide — an experience that dropped people into the forest while carrying real information.
ROLE & RESULTS
As creative lead and interactive designer I conceptualised and led development of the 360° experience, bridging sustainability data and immersive storytelling. Directed a sensory environment built on spatial soundscapes and 3D data visualisation. Places across 13 of the global offices. Built on Spatial sound + 3D data
As creative lead and interactive designer I conceptualised and led development of the 360° experience, bridging sustainability data and immersive storytelling. Directed a sensory environment built on spatial soundscapes and 3D data visualisation. Places across 13 of the global offices. Built on Spatial sound + 3D data
Interactive Design
Interactive Design
VR Storytelling
VR Storytelling
360° Video Production
360° Video Production
Concept Development
Concept Development
Creative Direction
Creative Direction
Spatial Sound Design
Spatial Sound Design
Sustainability Communications
Sustainability Communications
SENSORY IMMERSION
SENSORY IMMERSION
360° Experience
360° Experience
A specialized camera rig was utilized in remote forest areas of Finland to capture an authentic, 360 Degree environment that included data overlays about the company and forests.
A specialized camera rig was utilized in remote forest areas of Finland to capture an authentic, 360 Degree environment that included data overlays about the company and forests.
FOREST EXPERIENCE
The Finnish Headquarters
The Finnish Headquarters
Stora Enso is headquartered in Finland, where the country has forests covering over 75% of its total land area, equating to roughly 26.3 million hectares.
Stora Enso is headquartered in Finland, where the country has forests covering over 75% of its total land area, equating to roughly 26.3 million hectares.
EXPLORATION
The Finnish Headquarters
13 regional offices were equipped with VR stations to mak the experience accessible to regional employees and visiting customers, providing a window into the company's Nordic roots.
13 regional offices were equipped with VR stations to mak the experience accessible to regional employees and visiting customers, providing a window into the company's Nordic roots.
The Finnish Headquarters
