Hang TightScaling
Hang TightScaling
Led the launch campaign for Razor Maker, a Gillette and Formlabs partnership putting 3D-printed personalisation into consumers' hands.
Gillette —“A Razor by You”
Gillette —“A Razor by You”
SECTOR
Consumer Goods · Co-Branded Partnership
CLIENT
GILLETTE X FORMLABS
ROLE
LOCATION
Boston, USA
SECTOR
Consumer Goods · Co-Branded Partnership
Consumer Goods · Co-Branded Partnership
CLIENT
GILLETTE X FORMLABS
GILLETTE X FORMLABS
LOCATION
Boston, USA
Boston, USA
CONTEXT
Gillette and Formlabs launched Razor Maker to prove what mass personalisation could look like in the everyday bathroom. Consumers designed their own handles online, had them 3D printed, fitted with standard heads, and shipped.
Gillette and Formlabs launched Razor Maker to prove what mass personalisation could look like in the everyday bathroom. Consumers designed their own handles online, had them 3D printed, fitted with standard heads, and shipped.
ROLE & RESULTS
I led the launch campaign and media assets, working with both teams to frame two brandvisions in a single body of content. Managed a suite of supporting assets and cut-downs tailored to each brand's channels, building a shared language between Gillette's consumer heritage and Formlabs' high-tech aesthetic.
I led the launch campaign and media assets, working with both teams to frame two brandvisions in a single body of content. Managed a suite of supporting assets and cut-downs tailored to each brand's channels, building a shared language between Gillette's consumer heritage and Formlabs' high-tech aesthetic.
Creative Strategy
Creative Strategy
Visual Development
Visual Development
Campaign Production
Campaign Production
Cross-Brand Development
Cross-Brand Development
Video Production
Video Production
Brand Identity
Brand Identity
Partner Relations
Partner Relations
Narrative Architecture
Narrative Architecture
INTO THE MAKING
INTO THE MAKING
The Story
The Story
Short form story about how Formlabs and Gillette came together to produce custom made razors for consumers.
Short form story about how Formlabs and Gillette came together to produce custom made razors for consumers.