Hang TightScaling
Hang TightScaling
Turned a complex SLS printer into a self-guided interactive experience, so prospects could examine the system without standing in front of one.
Formlabs — Fuse 1 & Sift, made explorable
Formlabs — Fuse 1 & Sift, made explorable
SECTOR
Additive Manufacturing · B2B
CLIENT
FORMLABS
ROLE
Creative Lead · Interactive Designer
LOCATION
Boston, USA
SECTOR
Additive Manufacturing · B2B
Additive Manufacturing · B2B
CLIENT
FORMLABS
FORMLABS
LOCATION
Boston, USA
Boston, USA
CONTEXT
After the Fuse 1 and Sift launched, sales hit a specific problem. Customers wanted the first accessible SLS printer on the market, but couldn't grasp its internal mechanics without standing in front of one.
After the Fuse 1 and Sift launched, sales hit a specific problem. Customers wanted the first accessible SLS printer on the market, but couldn't grasp its internal mechanics without standing in front of one.
ROLE & RESULTS
As creative lead and interactive designer I conceptualised the experience and designed the user journey so prospects could navigate the machine step by step. Prototyped hotspot interactions, directed motion and 3D component reveals, and managed delivery across product marketing, sales and web.
As creative lead and interactive designer I conceptualised the experience and designed the user journey so prospects could navigate the machine step by step. Prototyped hotspot interactions, directed motion and 3D component reveals, and managed delivery across product marketing, sales and web.
Interactive Design
Interactive Design
Product Storytelling
Product Storytelling
User Journey Design
User Journey Design
Motion Design
Motion Design
Concept Development
Concept Development
Narrative Architecture
Narrative Architecture
Prototyping & Planning
Prototyping & Planning
INTERACTIVE LEARNING
INTERACTIVE LEARNING
Gamified Journey Map
Gamified Journey Map
An interactive gamified experience that allows users to explore the end-to-end Fuse 1 → Sift workflow. The experience adapted research from my master’s thesis on interactive media to enhance learning through controlled exploration.
An interactive gamified experience that allows users to explore the end-to-end Fuse 1 → Sift workflow. The experience adapted research from my master’s thesis on interactive media to enhance learning through controlled exploration.
INTERACTIVE EXPLAINER
Information Based
Information Based
Users can read about the parts & processes of the product.
Users can read about the parts & processes of the product.
EXPLORATION
Information Based
Pulsing hotspot guides attention; click reveals component details without overwhelming the user.
Pulsing hotspot guides attention; click reveals component details without overwhelming the user.
Information Based
