Hang TightScaling
Hang TightScaling
Built and led the global video function and turned it into a repeatable content system serving five global product launches.
FORMLABS - Building an In-House Studio
FORMLABS - Building an In-House Studio
SECTOR
ADDITIVE MANUFACTURING · B2B & PROSUMER
CLIENT
FORMLABS
ROLE
Lead Video Producer · Global Studio Lead
LOCATION
BOSTON, USA · BERLIN, GERMANY
SECTOR
ADDITIVE MANUFACTURING · B2B & PROSUMER
ADDITIVE MANUFACTURING · B2B & PROSUMER
CLIENT
FORMLABS
FORMLABS
LOCATION
BOSTON, USA · BERLIN, GERMANY
BOSTON, USA · BERLIN, GERMANY
CONTEXT
Formlabs makes industrial-grade 3D printing accessible to engineers, designers and surgeons. Growing that fast across B2B and prosumer markets didn't need more videos. It needed a visual language, and a system to produce it.
Formlabs makes industrial-grade 3D printing accessible to engineers, designers and surgeons. Growing that fast across B2B and prosumer markets didn't need more videos. It needed a visual language, and a system to produce it.
ROLE & RESULTS
I joined the global Creative and Design team to build and lead the in-house video function, scaling the studio into a repeatable, high-output content system serving Boston, Berlin and the other regional branches. I standardised global delivery, led a post-production crew, ran a network of international freelancers, partnering with the growth and product teams to align creative output with A/B testing.
29.2M channel views. Community from 60k to 120k+. Five global launches including the Form 3 fleet and Fuse 1, plus co-branded campaigns with Google, Gillette, New Balance and Aaron Sims Creative.
I joined the global Creative and Design team to build and lead the in-house video function, scaling the studio into a repeatable, high-output content system serving Boston, Berlin and the other regional branches. I standardised global delivery, led a post-production crew, ran a network of international freelancers, partnering with the growth and product teams to align creative output with A/B testing.
29.2M channel views. Community from 60k to 120k+. Five global launches including the Form 3 fleet and Fuse 1, plus co-branded campaigns with Google, Gillette, New Balance and Aaron Sims Creative.
Studio Development
Studio Development
Creative Operations
Creative Operations
Video & Media Production
Video & Media Production
Media Strategy
Media Strategy
Campaign Planning
Campaign Planning
Brand Partnerships
Brand Partnerships
Post-Prodcution
Post-Prodcution
MEDIA REEL
MEDIA REEL
Product launches, campaings
Product launches, campaings
STRATEGIC PARTNERSHIPS
Google | Gillette | New Balance | Ashley Furniture
Google | Gillette | New Balance | Ashley Furniture
Co-partnership launches with some of the world's most recognizable brands.
Co-partnership launches with some of the world's most recognizable brands.
Google | Gillette | New Balance | Ashley Furniture
Hollywood Innovation
Hollywood Innovation
Aaron Sims Creature Design Documentary
Google | Gillette | New Balance | Ashley Furniture
Bringing the monsters of Stranger Things to life with Formlabs technology.
Bringing the monsters of Stranger Things to life with Formlabs technology.
Co-Partership Documentary Series
Co-Partership Documentary Series
Aaron Sims Creature Designer
Aaron Sims Creature Designer
Story about how the Aaron Sims VFX agency located in Los Angeles designs and develops their creatures for the big screen.
Story about how the Aaron Sims VFX agency located in Los Angeles designs and develops their creatures for the big screen.