Hang TightScaling
Hang TightScaling
Producer and creative video lead on a multi-phase flagship launch that had to speak toengineering workshops and clinical environments at once.
Formlabs — The Form 3 launch
Formlabs — The Form 3 launch
SECTOR
Additive Manufacturing · B2B
CLIENT
FORMLABS
ROLE
LOCATION
Boston, USA
SECTOR
Additive Manufacturing · B2B
Additive Manufacturing · B2B
CLIENT
FORMLABS
FORMLABS
LOCATION
Boston, USA
Boston, USA
CONTEXT
Formlabs unveiled the Form 3 and the larger Form 3L simultaneously, then entered dental and medical a year later with the 3B. One technological evolution, audiences ranging from engineering workshops to clinics, and design shops.
Formlabs unveiled the Form 3 and the larger Form 3L simultaneously, then entered dental and medical a year later with the 3B. One technological evolution, audiences ranging from engineering workshops to clinics, and design shops.
ROLE & RESULTS
As producer and creative video lead I owned the workflow across every launch phase, translating engineering concepts into buyer-focused narratives, and directed a team of editors and freelancers. A library of custom sets and modular scripts let one campaign speak to both sectors without diluting it. 1.8M Views, 92% Engagement and 69% retention. Highest Sales results of any launch.
As producer and creative video lead I owned the workflow across every launch phase, translating engineering concepts into buyer-focused narratives, and directed a team of editors and freelancers. A library of custom sets and modular scripts let one campaign speak to both sectors without diluting it. 1.8M Views, 92% Engagement and 69% retention. Highest Sales results of any launch.
Campaign Production
Campaign Production
Video Production
Video Production
Production Strategy
Production Strategy
Concept Development
Concept Development
Vertical Segmentation
Vertical Segmentation
Scripting & Storyboarding
Scripting & Storyboarding
Vendor Management
Vendor Management
Stakeholder Alignment
Stakeholder Alignment
UNDER THE HOOD
To elevate the visual storytelling, Partnered with Veli Creative Studio for dynamic 3D animations & collaborated with internal teams to design custom sets for both instructional & launch shoots..
To elevate the visual storytelling, Partnered with Veli Creative Studio for dynamic 3D animations & collaborated with internal teams to design custom sets for both instructional & launch shoots..
Vertical Market
