Hang TightScaling
Hang TightScaling
Led creative direction, oversaw creative productions & processes & parts of the identity as a bio-health scale-up entered Europe & the US, selling to clinicians, consumers and investors at once.
DASSIET - Three product lines, one brand story
DASSIET - Three product lines, one brand story
SECTOR
Bio-health Materials · Medtech Scale-up
CLIENT
DASSIET
ROLE
Creative Director · Producer
LOCATION
Espoo, Finland · Denver, USA
SECTOR
Bio-health Materials · Medtech Scale-up
Bio-health Materials · Medtech Scale-up
CLIENT
DASSIET
DASSIET
LOCATION
Espoo, Finland · Denver, USA
Espoo, Finland · Denver, USA
CONTEXT
Dassiet makes bio-based materials for medical, military and veterinary use. Entering Europe and the US meant selling one story to clinicians, consumers and investors at once.
Dassiet makes bio-based materials for medical, military and veterinary use. Entering Europe and the US meant selling one story to clinicians, consumers and investors at once.
ROLE & RESULTS
I led creative direction, creative productions and processes, parts of the identity and go-to-market through that growth phase, which meant building the room before the work: the company's first production studio and two livestream training spaces. Then directing the UNO, UCAST and UPETS launches and the Enablement & Mobility campaign.
I led creative direction, creative productions and processes, parts of the identity and go-to-market through that growth phase, which meant building the room before the work: the company's first production studio and two livestream training spaces. Then directing the UNO, UCAST and UPETS launches and the Enablement & Mobility campaign.
Creative Direction
Creative Direction
Brand Identity
Brand Identity
Creative Operations
Creative Operations
Vendor Management
Vendor Management
Video Strategy
Video Strategy
Workflow Management
Workflow Management
Vendor Relations
Vendor Relations
Media Production
Media Production
THE REVEAL
THE REVEAL
Product Animation
Product Animation
A animated product reveal showcasing the wood based materials molding to form. Created with Helsinki agency VISUALKULT. It highlights the transition from raw fabric to a custom, rigid support without a human hand present.
A animated product reveal showcasing the wood based materials molding to form. Created with Helsinki agency VISUALKULT. It highlights the transition from raw fabric to a custom, rigid support without a human hand present.