Challenge
Solution
Results
Explore Innovation from the Inside Out
When Formlabs introduced the Fuse 1 (the first truly accessible SLS 3D printer) it wasn’t just a product launch, it was a moment. But revolutionary tech needs more than specs; it needs a story that sticks. New tech needs to be explored to be understood.
To showcase the Fuse 1 and its post-processing companion, the Sift, I joined forces with the marketing team to craft an interactive experience. Drawing from interactive media techniques developed in my master’s thesis, I designed a gamified journey map, complete with pulsing hotspots, animations, and intuitive navigation. Users could explore the machine from the inside out, unlocking animated reveals of its key components and processes.
A serious uptick in engagement on the Formlabs website, and a standout experience that helped position the Fuse 1 and Sift not just as products, but as milestones in 3D printing innovation.
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